Abercrombie & Fitch for Men

Abercrombie & Fitch, widely recognized as a trendy clothing brand, has undergone several transformations since David Abercrombie and Ezra Fitch established it in 1893 in New York. Initially, it sold travel and sporting goods until it shut down in 1976. The brand was revived by Oshman's Sporting Goods, which turned it into a mail-order business and opened boutiques in New York, Texas, and California.

The modern Abercrombie & Fitch emerged in 1988 after The Limited acquired and repositioned it as a premium lifestyle and clothing brand for the youth. Headquartered in Ohio, it operates over 300 stores globally, including in the United States, Europe, Asia, Canada, and Puerto Rico. It has expanded to include subsidiaries like Abercrombie Kids, Gilly Hicks of Australia, and Hollister Co. The brand is known for its marketing approach using sales associates and its iconic black-and-white imagery of shirtless models.

The brand's distinct youthful vibe is amplified by the loud music played in its stores. "Woods," its first perfume launched in the 1990s, was discontinued but relaunched in 2010. "Fierce," introduced in 2002, has been a successful men's fragrance, while "Perfume No. 1" has gained popularity among women.