Introduced in 2006 as a captivating celebration of modern British elegance, Burberry London (New) Eau de Parfum embodies the vibrant, cosmopolitan essence of a woman living in the bustling city of London. Masterfully crafted by world-renowned perfumer Dominique Ropion, this iconic scent captures the timeless charm, sophistication, and creative energy that define London's global fashion identity. Presented in a classy glass bottle wrapped in Burberry's signature check-patterned fabric, it serves as a visual and olfactory homage to the house's legendary trench coat heritage. Burberry London (New) wraps the wearer in an aura of grace, allure, and effortless confidence, delivering a rich floral bouquet that tells a story of refined poise across every moment of your day.

The sensory experience begins with a cool, delightful presentation of garden blooms that immediately uplifts the spirit. Romantic Rose opens the top notes with its sweet, timeless floral elegance, harmoniously paired with nectar-rich Honeysuckle to impart a honeyed, sun-drenched sweetness. Rather than starting with sharp or acidic citrus facets, Burberry London (New) utilizes the gentle interplay between Rose and Honeysuckle to establish an inviting, cool presentation that feels clean, sweet, and beautifully refined. This graceful opening creates an unforgettable first impression, setting an upbeat, sophisticated tone from the very first spritz onto warm skin.

As the initial floral sweetness gently matures, the middle phase of Burberry London (New) unfolds into a lush, opulent white floral heart that brings breathtaking depth to the composition. Creamy Jasmine dominates the center, releasing its rich, velvety aroma that exudes pure feminine grace. Airily supporting the jasmine is romantic Peony, which adds a fresh, dew-kissed softness, while exotic Tiare Flower infuses a smooth, tropical floral warmth. The harmonious synergy between Jasmine, Peony, and Tiare Flower forms a captivating, multi-dimensional bouquet that wraps the wearer in a veil of cosmopolitan elegance.

In the lingering settling stage, Burberry London (New) transforms into a deeply comforting, sensual base that anchors the fragrance on skin and clothing for extended hours. Velvety Musk forms a smooth, second-skin foundation of physical attraction, while creamy Sandalwood provides a sturdy, polished timber structure that reinforces the scent's luxurious depth. Earthy Patchouli introduces a subtle woody warmth and grounding sophistication that diffuses across the dry-down. The seamless fusion of Musk, Sandalwood, and Patchouli completes the fragrance with the essence of everyday choices, creating a warm, calm, and lingering memory on the skin.

The compositional intelligence of Burberry London (New) lies in its masterclass balance across distinct olfactory tiers, seamlessly connecting sweet garden blossoms, opulent white florals, and rich oriental woods. By pairing the nectar sweetness of Honeysuckle with the creamy intensity of Jasmine and Tiare Flower, perfumer Dominique Ropion achieves a compelling contrast between fresh charm and seductive warmth. As body heat warms application points throughout the day, the transition into Sandalwood, Patchouli, and Musk feels entirely fluid, ensuring the fragrance retains its clean structure while developing an intimate, notable skin scent that lasts for hours.

Within the landscape of modern floral oriental perfumes, Burberry London (New) holds a legendary position as a versatile, crowd-pleasing staple. It offers an incredible adaptability that makes you stand out in every scenario—you can wear it casually with everyday attire as an uplifting, positive signature, or wear it to a formal evening affair where its luxury profile ensures you remain memorable and notable. Housed in its iconic check-patterned bottle, it stands apart as an essential addition to any curated fragrance wardrobe, offering high-end British luxury and master-perfumer artistry at an accessible price point.

To experience the full projection and performance of Burberry London (New), apply the perfume directly to clean, moisturized skin, focusing on primary pulse points such as the base of the neck, chest, inner elbows, and wrists. Layering with an unscented body lotion helps lock in the volatile Honeysuckle and Rose top notes for extended wear. When you purchase from GuiltyFragrance.com, you are guaranteed a 100% authentic bottle delivered with fast, free shipping across the United States. We back every order with a stress-free 30-day return policy, ensuring complete peace of mind and total satisfaction as you add this iconic Burberry classic to your collection.

Fragrance Family

Floral, Oriental

Scent Notes

Top Notes

Rose, Honeysuckle

Middle Notes

Jasmine, Peony, Tiare Flower

Base Notes

Musk, Sandalwood, Patchouli

Why Choose Burberry London 

• A Cool and Sweet Opening of Rose and Honeyed Honeysuckle: The top note profile of Burberry London opens with a sweet, garden-fresh blend of classic Rose and nectar-rich Honeysuckle. Bypassing harsh citrus notes, the Honeysuckle imparts a honeyed, uplifting floral sweetness that feels clean and cool on the skin. This delightful introduction establishes an immediate sense of refined grace, setting a calm, confident tone for the entire day.
• A Lush White Floral Heart of Jasmine, Peony, and Tiare Flower: At the core of Burberry London is an opulent floral heart featuring creamy Jasmine, airy Peony, and exotic Tiare Flower. The velvety nature of Jasmine provides timeless feminine elegance, while Tiare Flower introduces a warm, tropical floral complexity. This lush bouquet wraps the wearer in an intoxicating veil of cosmopolitan charm.
• A Sensual Base of Sandalwood, Patchouli, and Musk: The dry-down of Burberry London settles into a warm, comforting foundation powered by creamy Sandalwood, earthy Patchouli, and soft Musk. The Sandalwood and Patchouli provide a rich timber structure that grounds the floral facets, while Musk creates a second-skin softness that ensures long-lasting sillage and a memorable scent trail.
• Master Perfumer Formulation by Dominique Ropion: Released in 2006, Burberry London was formulated by legendary perfumer Dominique Ropion. Known for creating some of the world's most iconic luxury scents, Ropion engineered this fragrance to embody the spirit of London's vibrant, modern lifestyle, ensuring flawless ingredient balance and technical projection.
• Effortless Day-to-Night Versatility for Casual and Evening Wear: Designed as an all-around signature perfume, Burberry London (New) makes you notable in every setting. Its sweet floral opening feels fresh and positive for casual daytime attire, while its warm base of Sandalwood, Patchouli, and Tiare Flower delivers the rich depth required for formal evening affairs and special occasions.
• Iconic Burberry Fabric Check Packaging: Housed in a chic glass bottle encased in authentic Burberry check fabric, London (New) serves as a stylish accessory on any vanity. It offers an incredible blend of high-end fashion design, master-perfumer craft, and long-lasting performance at an accessible price point.

Frequently Asked Questions