Moschino, the iconic Italian fashion house founded by Franco Moschino in 1983, quickly became renowned for its vibrant, eccentric, and elegant designs. Initially focusing on jeans and casual wear, the brand expanded to include evening wear, lingerie, shoes, accessories, jewelry, cosmetics, menswear, and perfumes. Moschino's debut fragrance, launched in 1987, marked the beginning of a successful perfume line, with notable collaborations with perfumers like Olivier Polge and Nathalie Lorson. Following Franco Moschino's untimely death in 1994, Rossella Jardini took the helm, guiding the brand to further global expansion, including the opening of the Maison Moschino Hotel in Milan in 2010. Under Jeremy Scott's creative direction since 2013, Moschino continues to captivate the fashion world with its bold and innovative approach, maintaining a strong presence both in boutiques worldwide and online.